Wow Grooming is Cruelty Free and Vegan – proudly becoming one of the UK’s favourite professional dog grooming and pet care brands.

Deep Cleansing Aloe Vera Shampoo – a plant-derived, premium formula designed to gently remove build-up and impurities while being kind to sensitive skin.

Enriched with vitamins and hydrolysed wheat proteins – penetrates deep into the hair shaft for intense conditioning, hydration, and reduced breakage.

Gentle and effective – ideal for dogs with skin sensitivities or allergies, helping restore coat shine and comfort.

Concentrated 32:1 formula – a 5 Litre bottle dilutes to approximately 155 Litres, making it an economical choice at around 35p per Litre when diluted.

Free from SLS, SLES and Parabens – a naturally derived formulation that supports healthy skin and coat condition without harsh chemicals.

Infused with Aloe Vera – for calming and soothing benefits, ideal for regular salon or home use.

Suitable for all breeds – and safe for use on puppies from 12 weeks of age.

Available sizes – 250 ml retail bottle and 5 Litre bulk salon refill.

NB: Bottle design may vary due to supply chain updates. Product quality and ingredients remain unchanged.

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Dog Grooming Liquids › Shampoo › Aloe Vera › Sensitive Skin › Concentrated Shampoo

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