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An all-purpose high quality and efficient range of dog shampoos, dog grooming finishing sprays, pet colognes, slicker brushes, finishing combs and scissors for the professional dog groomer, dog salon, dog spa and pet owner at a competitive price range. Wow Grooming is an established UK Company.

Take a Look at our Shampoo in use!

Pure Filth Shampoo

Now into my 4th year, working with Wow Grooming products and never looked back and look forward to promoting the products to all my pet owners
Barking Mad
Thank you, I absolutely love your products as do my clients, I’m so glad I found you I wouldn’t use any other. They all feel so soft and smell absolutely amazing after I’ve used them
I would totally recommend Wow grooming. Fast delivery and great customer care. My order wasn’t complete when I received it as they were waiting for one of their 5 L shampoos to come into stock, so they sent me some 250mls to be getting along with until the new stock arrived. Amazing service, thank you 🐾🐾Muddy Mutts Essex
Author name
Love having a range of different shampoo companies in stock, but my go-to is WOW (Janet Rabbie) for a few reasons, the main one being salon staff allergies to ingredients found in products (Anaphylaxis - so pretty serious)I just wanted to shout about Janet’s customer service lately. Took my allergy query seriously about the new oatmeal shampoo and got me the answers I needed. But delivered the rest of my order while I waited. They arrived damaged, due to not being ‘handled with care’ and when Janet told me she was in Essex a week later I told her I wasn’t in a rush and didn’t want her to have to pay out for extra postage. Janet hand delivered them to my door!! It was a very easy process and the damaged ones were collected
Vicki Robinson CPG

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Crufts 2024: What You Need To Know

Crufts 2024: What You Need To Know

We're thrilled to announce that WOW Grooming will be attending Crufts once again this year, marking our return to the world's greatest dog show! For those passionate about dogs, attending Crufts is an unparalleled opportunity to immerse yourself in the latest trends, products, and networking opportunities in the canine industry. Here's why you should consider visiting and how to make the most of your experience.

The Importance of Visiting Crufts
Crufts is not just an event; it's a gathering of the dog community's heart and soul, offering a unique blend of competition, education, and innovation. For professionals in the grooming industry, it's an essential venue to explore, learn, and grow. Whether you're a seasoned groomer or new to the scene, Crufts provides a wealth of opportunities to enhance your skills, knowledge, and product arsenal.

Make Your List, Check It Twice
Preparation is key to a fulfilling Crufts experience. We recommend coming prepared with a list—but be open to the delightful distractions that await. A shopping trolley or case is indispensable for all the goodies you'll want to bring home.

Timing and Comfort Tips
  • Morning and Evening Visits: The halls are cooler and less crowded early in the morning and in the late afternoon, making it the perfect time to explore.
  • Dress for Success: Bring an extra layer and wear comfy shoes. You'll be on your feet, discovering everything Crufts has to offer. The halls can heat up pretty quickly so having layers you can take on and off are really important.
  • Stay Nourished: Pack drinks and sandwiches to avoid queues, saving your time and money for what really matters—goodies for your salon and your dogs.
Shopping Strategy
  • Explore and Evaluate: Don't hesitate to say no to the first thing that catches your eye. Take your time to explore different stands, touch and feel products, and take notes on what catches your interest.
  • Patience Pays Off: Be prepared to wait for popular products or demonstrations. The opportunity to try before you buy, especially with items like scissors, is invaluable.
  • Discover and Network: From Discover Dogs, a showcase of dog breeds, to meeting fellow groomers and traders, use this opportunity to expand your network and knowledge.
  • Watch and Learn: Don't miss out on the agility and grooming competitions for inspiration and entertainment.
WOW Grooming at Crufts
This year, WOW Grooming will be located in Hall 5, Stand 83, bringing you our regular products along with exciting new introductions:
  • New Scissors & Trimmers: Perfect your craft with our latest range.
  • PDB Sharpening: Get your tools sharpened on the stand. Come early to avoid disappointment.
  • Engraving Tags: Personalise your tags while you wait.
  • New Brushes and Combs: Enhance your grooming toolkit with our latest additions.
  • Promotions and More: Stay tuned for upcoming promotions! We value each customer, new or returning, and look forward to offering individual attention and showcasing our latest products.

A Final Note
Remember, Crufts is a bustling event. While we aim to give you our undivided attention, there may be times when lengthy chats aren't possible. Feedback is always welcome, and we're eager to hear what you're looking for in grooming products.

We can't wait to see you at Crufts 2024! 
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Akko Dog Grooming Scissors: The Perfect Blend of Quality and Comfort

Akko Dog Grooming Scissors: The Perfect Blend of Quality and Comfort

WOW Grooming are proud to be the exclusive distributor of the Akko range in the UK. These scissors truly are a "Cut above the rest" and offer a winning combination of cutting-edge technology, Japanese precision, and ergonomic design. If you're looking to level up your grooming skills and achieve that special finish, Akko scissors should be your go-to choice.
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The Essentials of Drying Curly-Coated Dogs: A Guide for Pet Owners and Groomers

The Essentials of Drying Curly-Coated Dogs: A Guide for Pet Owners and Groomers

Curly-coated breeds have unique fur characteristics. The adorable curls, while being a distinguishing feature, can also easily tangle and mat when wet. This is more than just a visual issue; matted fur can lead to discomfort, skin conditions, and can even be painful if not addressed.
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