🐾 Crufts Is Approaching – Visit Wow Grooming at Hall 5 Stand 110

Crufts is approaching, and excitement is building for the largest and most famous dog show in the world 🌍🐕. Every year, thousands of dogs, groomers, breeders and dog lovers travel to the NEC Birmingham to experience the magic of Crufts, and this year is set to be bigger and better than ever.

With hundreds of trade stands, over 200 competing breeds, and visitors arriving from all over the globe ✈️, Crufts is a true celebration of dogs, grooming, and the incredible bond between humans and their four-legged companions. Dogs enter the show hoping to take home the ultimate prize 🏆, while visitors explore everything from training and health to grooming equipment and lifestyle products.

✂️ Visit Wow Grooming at Crufts – Hall 5 Stand 110

At Wow Grooming, we are proud to be exhibiting at Crufts – Hall 5, Stand 110 and we cannot wait to welcome you. We will be bringing lots of exciting new products along with some unmissable Crufts-only deals 💥.

You will find a wide range of professional dog grooming equipment including:
🐾 New brushes and finishing combs
✂️ Grooming scissors for all levels
👕 Stylish grooming tunics
👜 Bags and accessories
🎁 Great-value grab bags packed with surprises

Our grab bags are always popular and offer fantastic value, with prices that are exclusive to the show and not to be missed, limited stock.

Whether you are a professional groomer, student, breeder or dog lover, come and chat with us 💬. We are always happy to talk tools, techniques and help you choose the right equipment for your grooming needs.

🐕 What to Expect at Crufts

Crufts continues to grow year after year 📈 and welcomes nearly 19,000 dogs from across the UK and overseas. Visitors can expect to see over 200 pedigree breeds competing for the prestigious Best in Show title 🏆.

Crufts is not just about competition — it’s about education, inspiration and community 🤝. You’ll meet exhibitors from many countries, learn from professionals, and experience the vibrant atmosphere that makes Crufts so special.

One of the highlights for many visitors is Discover Dogs 🔍🐶, where you can meet breeds you may never have seen before. It’s the perfect opportunity to ask questions about temperament, coat care, grooming routines and lifestyle needs before choosing a breed.

👟 Helpful Tips for Visiting Crufts

Crufts is busy and exciting, so it helps to be prepared:
🧥 Wear layers so you can adapt to changing temperatures.
❄️ Air conditioning is often on to keep dogs cool.
✋ Always ask before touching a dog.
🐾 Many dogs are preparing for the ring or resting between classes.

Take your time exploring the trade stands, demonstrations and arenas, and most importantly — enjoy the experience 

🩵 Come and See Us at Wow Grooming

We would love you to visit us at Wow Grooming – Hall 5, Stand 110 📍. Whether you’re looking for grooming scissors, brushes, combs, tunics, accessories, or just a friendly chat, we’re there for you.

Crufts brings together dog lovers from all over the world 🌍, and Wow Grooming is proud to be part of that journey with you.

✨ Come and make bubbles while the opportunity is there, discover new products, and enjoy everything Crufts has to offer.

We look forward to seeing you at Crufts! 🐾✂️

How to Clean Brushes, Combs, Scissors & Shampoo Dilution Bottles

Proper grooming tool maintenance is essential for both professional pet groomers and home groomers. Clean brushes, hygienic shampoo dilution bottles, and well-maintained scissors improve grooming results, protect skin and coat health, and extend the life of your equipment.

Dog grooming is about far more than making dogs look good. The right tools directly affect comfort, safety, speed, and the quality of the finish. Whether you are a professional groomer or a dedicated home groomer, investing in the correct equipment makes every groom easier and more enjoyable — for both you and the dog.

Below is a practical guide to the essential dog grooming tools every grooming setup should include.

Professional Dog Grooming Scissors

Scissors are the most important tools in any grooming kit. Good scissors allow for clean cuts, smooth finishes, and controlled shaping, while poor-quality scissors can pull coat, cause uneven results, and lead to hand fatigue.

Every groomer should own a small selection rather than relying on one pair. Straight scissors are ideal for tidy lines and body work, curved scissors help shape legs, heads, and tails, while thinning scissors and chunkers soften lines and blend coat naturally. Using the correct scissor for each task improves speed and reduces strain on the hands.

https://www.wowgrooming.co.uk/collections/scissors

Serrated and Micro-Serrated Scissors

Serrated and micro-serrated scissors are particularly valuable for control. The fine grooves in the blade grip the hair, preventing it from slipping or being pushed forward. This makes them excellent for finishing work, thicker coats, and areas where precision matters.

Many experienced groomers rely on micro-serrated scissors for cleaner results and a smoother overall finish.

https://www.wowgrooming.co.uk/collections/focus

Combs: The Foundation of Good Grooming

A good grooming comb is often underestimated, yet it plays a vital role in achieving a professional finish. Combs are used to check coat preparation, lift hair for scissoring, and ensure no tangles or knots are left behind.

Different coat types require different combs. Long pin combs are ideal for thicker or longer coats, while finishing combs help perfect the final trim. High-quality combs with well-finished teeth glide smoothly through the coat and reduce breakage.

https://www.wowgrooming.co.uk/collections/dog-combs

Brushes for Coat Preparation

Proper brushing before scissoring is essential. A well-prepared coat allows scissors to glide cleanly and evenly. Slicker brushes, pin brushes, and flat-backed brushes all serve different purposes depending on coat type and condition.

Choosing the right brush for the breed and coat prevents discomfort, reduces coat damage, and speeds up grooming time.

https://www.wowgrooming.co.uk/collections/brushes-combs-rakes

Clippers and Blades

While scissoring is key for finishing, clippers are essential for initial coat removal, hygiene areas, and certain breed styles. Reliable clippers with sharp, well-maintained blades reduce pulling and overheating, keeping dogs comfortable throughout the groom.

Regular blade maintenance and cleaning are just as important as the clippers themselves.

Comfort and Ergonomics Matter

Using tools that suit your hand size and grooming style is crucial, especially for professionals grooming all day. Offset handles, balanced weight, and smooth action help reduce fatigue and long-term strain. Left-handed groomers should always use true left-handed tools to avoid unnecessary discomfort.

Looking After Your Grooming Tools

Even the best tools need care. Regular cleaning, light oiling of scissors, and safe storage will extend their lifespan and maintain performance. Well-maintained tools not only last longer but also deliver better, safer results.

Final Thoughts

Quality grooming tools are not a luxury — they are an investment in your work, your comfort, and the dog’s wellbeing. The right scissors, combs, and brushes allow you to groom more efficiently, achieve a superior finish, and enjoy your work far more.

At Wow Grooming, we believe that reliable, well-chosen tools make all the difference to professional grooming results.