Grooming that ends
in a WOW.
Shampoos, precision-steel scissors and grooming tools — concentrated formulas up to 32:1, blended and bottled in the UK.
Best Sellers
Groomer-favourite shampoos, concentrated up to 32:1 — one bottle washes more dogs.
Glide by – Vegan Natural 3-in-1 Dog Shampoo & Conditioner
Blueberry Supreme Whitening Dog Shampoo – Gentle & Vegan Friendly
Performance Red Berry – Deep Cleansing Dog Shampoo 25:1
Performance Intense Pure Filth Dog Shampoo – Tropical Scent, 5L
Premium Deep Cleansing Aloe Vera Shampoo
The Scissor Collection
Precision scissors for every cut — VG10, cobalt and 440C steels, with right- and left-handed options across the range.
Straights
Smooth, precise straight-blade cutting for clean finishes.
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Curves
Shape and contour with curved blades for rounded styling.
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Blenders & Thinners
Soften lines and blend transitions seamlessly.
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The Chunker
Texture and remove bulk fast on dense, heavy coats.
Shop now →What Groomers Say
Groomers, salons and pet owners rate the range on Trustpilot and on every product page. Here’s what a few of them told us.
“Thank you, I absolutely love your products as do my clients, I’m so glad I found you I wouldn’t use any other. They all feel so soft and smell absolutely amazing after I’ve used them.”
“Rinses easily, mixes well in my hydrobath. Enhances black aswell as cleaning white with a bright natural look without the ‘I used purple’ look left behind.”
“Smells great, lovely soft coats after drying. Will definitely be buying again.”
The WOW Magazine
“The Groomer’s Edit”, our debut issue — Janet unfiltered on salon standards, matted doodles and why she won’t sugar-coat the truth. Plus pieces you can shop as you read.
- Janet Unfiltered — the woman behind the brand
- Groomer’s notes — the tool everyone uses wrong
- Shop as you read — every piece linked
- Your dog could be on the next cover
Shop by Coat Type
Targeted routines matched to coat texture, density and skin — from tight curls to delicate puppy fur.
professional productsacross the range
News, Events & Blog
News, workshops and where to find us.
Why Lower Prices Don't Mean Lower Quality – Save an Extra 10% on WOW Grooming Scissors
We're offering an extra 10% OFF our already reduced scissor prices, giving you even greater savings without sacrificing performance, craf...
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Dog Facials – Why Every Groom Deserves the Perfect Finish
Why Facial Care Matters The facial area is exposed to food, tears, saliva and dirt every day. Without regular cleaning, this can lead to:
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Scissor Workshop for Groomers
Discover the Difference: Join Our Scissor Workshop for Groomers If you’ve ever wondered whether your scissors are truly working for you, ...
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