Our dog shampoo range is for all dog and puppy breeds, whatever colour or skin conditions, including; soft fur, wire, double coated, smooth or silky coats. Our shampoos are designed for dog groomers but can also be used by any pet owner at home. Get in touch for advice if you are unsure about which shampoo is suitable.

Maintain coat cleanliness and good fur condition with any of our special formulated dog shampoo range. Our shampoo collection contains the best natural ingredients, never parabens or bleaching agents. If you're looking for the wow factor in terms of smell, try our Pure Filth which has a long lasting scent that is kind to the skin, another favourite is our naturally derived Aloe and Avocado shampoo which has hydrating and moisturising effects to reducing hair breakage & contains aloe vera for skin soothing.

Our shampoos provide a squeaky clean shine and finish to the coat. The shampoos will help to brighten and deep cleanse fur and leave your pet smelling great. The products have been developed and formulated by groomers for groomers and pet owners alike.


What dog shampoo do vets recommend?

A pH balanced formulated dog shampoo - oatmeal, aloe, 

What do groomers use to wash dogs?

Combination of high quality pH balanced shampoos, depending on dogs coat and skin

What can I use to wash my dog if I don't have dog shampoo?

Warm water and a sponge.

Can I use fairy liquid soap on my dog?

No, fairy liquid strips the dogs coat of its natural oils

What soap is safe for dogs?

Only bars of dog soap which are designed for dogs with the correct pH balanced 

Is baking soda safe for dogs?

Yes, For the skin mixed in warm water and sponged over the dog will help to purify the coat. It should not be consumed by the dog. 

Can I use human shampoo on my dog?

No, it is not appropriate as humans shampoo has a pH balance of 5.5-5.6 - so fairly acidic - meaning it can remove the natural protection. A dogs pH balance is 5.5 -7.5 

Can I use conditioner on my dog?

Only conditioner which is especially formulated for dogs, will help to brush through the coat.

Can I use baby wash on my dog?


Can I shower my dog everyday?

Not advisable.  It can fairly quickly dry the dogs natural oils, with a good balanced dog shampoo - once a week

Please feel free to contact us for any further information @ wowgroomingltd@gmail.com or use our contact form.