The WOW Magazine — Coming 1 September

Issue 01 launches 1 September. Here's what's coming:

"Janet Unfiltered" — the real story behind WOW Grooming, from a Boxer named Izzy to a home boarding service, a self-built grooming salon, and the business behind every product here.

How the range grew — it started with three: Redberry, Pure Filth and Blueberry. Then came Aloe, Sass, Ultra and Glide. Sass and Glide are the originals — the authentic scents, and nothing else on the market quite matches them.

Live from GroomFest — Janet's on the stand Mon 31 Aug. Recap and photos land in this issue once she's back.

And don't forget: your dog could be on the cover. Entries are still open — DM us or tag @wowgroominguk on Instagram.