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Natural VS. Non-Natural Shampoo- What's The Difference?

Natural VS. Non-Natural Shampoo- What's The Difference?

Today, we're diving into the heart of our products to shed light on what makes them exceptional and why we make the choices we do. Our mission has always been to provide top-quality, cruelty-free dog grooming products at affordable prices, and that commitment starts with understanding what goes into our products.
Wow Grooming Shampoo - Varieties and Ingredients

Let's look at two of the shampoos: the Performance and Whitening Shampoo, and the Natural Deep Cleansing Shampoo. It's important to know that both of these products are thoughtfully crafted using different ingredients.

The Performance and Whitening Shampoo, as well as the Natural Deep Cleansing Shampoo, are both manufactured using different ingredients: SLES (Sodium Lauryl Ether Sulfate) and Alkyl poly glucoside (APG) respectively. APGs are biodegradable and plant-derived from sugars, making them a more eco-friendly option. We believe in providing choices that cater to different preferences, all while maintaining the highest quality standards.


Unraveling the "Natural" Claim

The term "natural" has become a buzzword in the personal care and pet care industries. But what does it really mean? Interestingly, there's no standardised definition, which can sometimes lead to confusion. A product labeled "natural" doesn't necessarily mean it's composed entirely of natural or organic ingredients. Generally, natural products should contain plant, mineral, or animal-derived components. At Wow Grooming, we ensure that our Natural Deep Cleansing Shampoo follows this ethos by being primarily plant-derived and sourced ethically.


Safety and Concentration Matters

Safety is paramount in pet care products, which is why we adhere to the CLP regulation. This regulation ensures that users are well aware of any chemical hazards associated with a product. These hazard statements and symbols are dependent on the concentration levels of different raw materials in the product. Many shampoo ingredients contain surfactants that carry certain hazards, but these are essential for proper cleaning.

It's crucial to remember that natural doesn't automatically mean safe. While natural ingredients like essential oils can have numerous benefits, some can also trigger severe allergic reactions.


Preservation and Longevity

Preservatives are vital components in all products to maintain their shelf life and prevent contamination. This applies to both pet care and human products. Without preservatives, products would quickly become a breeding ground for bacteria.


Our Commitment to Quality

When we established Wow Grooming, we had a clear vision: to provide premium-quality, cruelty-free dog grooming products that are accessible to all. Our products are formulated in collaboration with expert chemists to meet the highest grooming standards. We choose the best ingredients to produce top-notch products suitable for all breeds.


Natural vs. Long-Lasting Fragrance - A Balance

One common question we get is about achieving both natural ingredients and long-lasting fragrance in our shampoos and sprays. The reality is that a truly natural product won't have the chemicals needed for a prolonged scent. While our products smell fantastic and perform effectively, you won't find lingering scents that last for days. We prioritise safety and a more natural approach to scent, ensuring your pet's well-being.


We're here to answer any questions you might have. Feel free to drop us a message or an email. The team is dedicated to helping you find the best products for you, your dogs, and your salon. Our journey is all about happy, healthy dogs, and we're thrilled to have you with us!

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